Hispanic Startup To Debut Mio.TV
The bilingual online multimedia entertainment, communications and social networking site aimed at young acculturated U.S. Hispanics is set to debut late February or March 08.
Touting the site as a “one-stop shop,” Mio chairman and CEO Manuel Garcia-Duran, the former chairman of Spain’s Telefonica Media, said the interactive site would allow users to access an online video player to watch original and exclusive Mio-produced content, view and share videos, create profiles, make voice-over-IP phone calls, listen to music, send instant messages, manage e-mails and create documents in Microsoft Word and spreadsheets in Excel, all from their desktops, which they can access online and via mobile devices and eventually on TV through cable boxes. No downloads are required and membership is free.
The site is expected to compete against other major Hispanic-targeted online players, including Batanga, AOL Latino, Univision and even YouTube for its video-sharing capabilities.
